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Overseas Warehouse: The "Time and Space Magic" to Break the Last Mile

2021-03-17

In the Leipzig logistics Park in North Rhine-Westphalia, Germany, the overseas warehouse of a certain Chinese home appliance brand is experiencing "ultra-fast delivery" : a heat pump ordered by a consumer in Berlin in the morning was delivered by a DHL truck in the afternoon. Behind this experience lies the wisdom of "forward inventory" - by using big data to predict the heating demand in Europe during winter, enterprises store goods in warehouses within 500 kilometers of consumers in advance. According to Statista, for cross-border e-commerce orders using overseas warehouses, the delivery time has increased by 60% and the return rate has decreased by 35%. However, building a warehouse is not a panacea: When a fast fashion brand set up a warehouse in Spain, it misjudged the market and accumulated 500,000 pieces of summer clothing. Eventually, it had to clear the inventory at a 30% discount. Nowadays, leading enterprises have learned to respond with a "dynamic warehouse network" : setting up a transshipment warehouse in Poland to serve Eastern Europe and a bonded warehouse in the Port of Rotterdam, the Netherlands to handle returns and exchanges, thus forming a flexible supply chain network